Fitness Trackers, Home Workout Equipment, and More Trends for 2023

It’s January which means most of you are in the “new year, new me” phase of the calendar. Good luck if you are — research says only 9% of people stick to their resolutions.

But there are also studies that show that having an accountability buddy can increase your likelihood of hitting the goals you set for yourself by as much as 65%. When you consider the rate at which group training and group workouts have exploded over the past 5-7, that’s not surprising. Group fitness has a built-in component of accountability based on the community aspect of those studios.

As a result of the pandemic, obviously, there was a massive shift to home workouts and home gym equipment and the fitness trackers that support it. And individuals have become accustomed to working out at home, but people still have that desire for community-based training. I expect that in 2023, much like our work, our fitness regimens will continue to evolve into a blend of at-home workouts and in-person workouts. As a result, you’ll start to see trends that support that same approach.

Here are three things I expect to continue to rise in prevalence in 2023.

Fitness trackers & wearable technology

Data rules our world and it’s no surprise that fitness trackers have become increasingly popular in recent years as a tool for tracking progress and reaching fitness goals. These fitness trackers, such as the Fitbit and the Apple Watch, can monitor steps taken, calories burned, and even sleep patterns. They can tell you your heart rate, calories burned, and track your progress toward your fitness goals on a daily, weekly, and monthly basis. 

In a recent survey of 4500 health and fitness professionals, The American College of Sports Medicine found that wearable technology and fitness trackers are predicted to be the number one health trend in 2023. With the convenience of tracking your fitness progress from your own home, it’s no surprise that more and more people are turning to these devices to stay motivated and on track.

Home Gym Equipment

Home gym equipment is another trend that surged in popularity during the pandemic. With gyms closed or operating at limited capacity, many people have invested in equipment such as dumbbells, resistance bands, treadmills, and stationary bikes. 

Gyms are popular for a lot of reasons but the access to high-quality equipment was always a draw. Since a lot of people purchased their own equipment during the pandemic, the absolute need to go to the gym to get a quality workout has dissipated. Combine that with the aforementioned wearables technology, at-home workouts are here to not only stay but continue to grow in popularity in the future.

The at-home workout industry is currently at $11.7 billion dollars and is expected to grow at a compound annual growth rate of nearly 5% and reach over $17 billion by 2030. I expect that you’ll see more Peleton and Tonal’s popping up in the world.

Tabata Training

Tabata workouts, named after Japanese researcher Izumi Tabata, are a form of high-intensity interval training (HIIT) that have been gaining popularity in recent years. The workout consists of 20 seconds of maximum effort followed by 10 seconds of rest, repeated for four minutes. This type of workout is not only efficient, but it also requires minimal equipment and can be done from home. Many online platforms offer free Tabata workout plans and videos to follow.

As there is less and less separation in our lives between home, work, family, and fitness, these sorts of high-impact workouts that can be done in 20-30 minutes will continue to rise in popularity as individuals look for ways to get the same results out of their fitness programs while minimizing the time spent on them.

Regardless of what’s popular in the world, we hope you are able to achieve your goals in 2023, how ever you want to get there.

What else are you excited about for the coming year? Drop us a line on social or send us an email and let us know.

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